Toy Box App is ideal tool to find the perfect gift, creating toy boxes available anytime and receiving push notification with offers and personalized deals. A Store locator identifies the nearest stores where users can find Mattel’s products and the TV entertains users with compelling video about products, events and latest news. The App aims at highlighting the recreational and interactive side of Mattel’s brands and products.
BEST TABLET APP IAB MIXX 2013
1ST PRIZE: TABLET AND MOBILE APPS CATEGORY International Events & Relational Strategies GrandPrix